Wednesday, June 18, 2008

Become the Tarzan of the Google Jungle...

It is human nature to defend your position... That said, our hard outer shell defends our inner weak emotional self. The one that one minute may hate someone and the next say that they love them.

Yes there is a truth that some people have a stronger emotional sturdiness, but they are few are far between.

Google Adwords and Google Adsense are an integral part of the Google jungle. The jungle itself is amazing to look at and equally exciting to visit; but if you are not careful you'll get slapped, stung and leave the jungle penniless, as if robbed.

The image I am trying to create here is do we become the Tarzan of the Jungle, and become 'one' with the jungle. Or... do we get the hell out of the jungle and look for safety in our own ready built concrete haven? As we look back at that jungle of rivers and foliage, I may suggest we exaggerate with a little more intensity ever time we describe our experience. Instead of getting out of the jungle to save our sanity, we say we fought off lions and tigers and we could have been the king of that jungle. As with Google Adwords and Adsense, we walked through the rivers of the campaigns and systems... but ran away before we could conquer; to be overpowered by the foliage.

Using Google as the example in this study, they appear at times as the opposition. Enough I may say to swear at, curse, point a finger or two and even write to your friends about. So they are everything that is bad about the jungle.

Let me explain the rules of the jungle. Respect the nature of the jungle and you can live in harmony. Ignore the rules and you'll get stung, poisoned and live a life in true pain and confusion.

Allow me also to explain how 'rules' mean greater freedom. Rather than get too political, I'll complete this explanation in one paragraph. Visit the US, the UK and most of the developed world, and you'll see millions of rules. You may hate several of the rules but nonetheless you feel relatively safe living with them. Now visit a third world country with few rules. You feel anxious, frightened and unwilling to return.

So Google create their own jungle and if you want to earn money from Google you need to follow their rules. There is freedom within the rules. You may dislike a few, but without respect for the jungle you'll get stung.

Now here is the crux of this article... I gather information from both psychological and philosophical methodology. As a human we perform best and function at our peak when we are happy. When we are annoyed and frustrated we can only expect 50 to 60% excellence.

So the question to remind you is... Do we become the Tarzan of the Jungle, become the king; or do we fight the rules and shout aloud, but only from the mouth of an insect?

If you are trying to earn a living from Google, using adwords or adsense, and are frustrated with their jungle you are not open to learn anything. Any journey starts with a single step, but when you are cursing all you do is walk around in circles.

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